Film website Flixster launched a new version of its iPhone application "Movies" this week, highlighting how technology and the Web are bringing Hollywood directly to fans and bypassing traditional information outlets like newspapers.
The transition has wreaked havoc on the newspaper industry which has seen advertising pages plummet as movie studios shift their marketing efforts to the Web, but for social networking websites like Flixster, the change is boosting their users.
"Movies" allows users of Apple Inc's iPhone to read about films and stars, buy tickets, and write their own reviews to share with others who in turn influence word-of-mouth publicity, or "buzz," for movies.For the first time, we have a tool that goes directly to a consumer," said Jason E. Squire, a professor at the University of Southern California School of Cinematic Arts.
Source: Reuters.com
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